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Employer Brand

 The “employer brand” is the perception of a company in the eyes of candidates or employees. A positive employer brand can lead to higher employee attraction and retention. Sites like Glassdoor display the employer brand that exists in the market, with dimensions such as culture, leadership support, compensation, and perks. 

Successful companies correlate the employer brand with the consumer brand so the overall perception of the companies is consistent between customers and employees.

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