“Big data” refers to massive and ever-increasing datasets generated rapidly from diverse sources of information. This data is generated through a wide array of apps and tools that employees use in every organization, through search engines and ecommerce activity, gadgets and technology use, and every interaction that an individual has on the world wide web. These datasets are often too large and complex to be managed using traditional data tools and require AI-based specialized software and architecture solutions that are specifically designed to manage big data.
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