We start with a data-driven look at talent acquisition now, as the global economy emerges from the pandemic and the job market stays tight. We’ll explore these larger trends’ implications, both for TA professionals and the HR partners who support them. And we’ll look at how the most forward-thinking organizations are adapting to this complex moment.

In the realm of talent acquisition, our brand as an employer can be our most powerful asset...or our biggest challenge. Especially now. In an age of radical transparency, this Field Manual delves into building and maintaining an employer brand that is effective, meaningful, and authentic. In particular, we’ll focus on how to be inclusive and welcoming while staying connected to your organization’s overall branding, too.

From the moment a prospect enters our ecosystem to their first day on the job, every element of our brand experience should be efficient and intentional. This will allow us to consistently and thoughtfully communicate our organization’s unique value at each touchpoint in the acquisition journey. Outlining the combination of technology, process, and culture that will help you deliver a high-impact candidate experience, this Field Manual explores how to make your recruiting as effective as possible.

Today’s organizations call for talent acquisition processes that are fast, efficient, and rapidly scalable. This is only possible with the deliberate creation of a highly functional recruiting ecosystem. This Field Manual highlights key considerations for crafting these ecosystems, including identifying the right balance of internal recruiters and external partners and building the digital infrastructure that will make it all possible.

For many of our organizations, the biggest untapped source of talent is also the closest to home: our own employees. In this Field Manual, we’ll shed light on the marked growth of internal talent marketplaces in recent years and how these marketplaces enable organizations to find previously unseen talent and fill talent gaps at a fraction of the cost of external recruiting.

In this final Field Manual, we ask what comes next in talent acquisition. And how we can make sure we’re ready. Talent acquisition teams that have embraced new models, new mindsets, and new technologies (including AI) are having an outsized impact on their organizations. We’ll explore how this is creating a long-term competitive advantage––and how we can replicate these approaches in our own work.