“Purpose” is the shared experience (the feeling) perceived by people within an organization when they collectively accomplish what they set out to do. Our business resilience study, which explored pandemic-related responses of approximately 1,400 companies, identified that a clear, shared mission and purpose is one of the ten practices that have the most impact on business and people outcomes. In fact, organizations that focus change management and transformation efforts on their purpose and mission are three times more likely to excel in financial performance.
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